6 Baby Clothing Brands Owned By Carter's

If you've been around baby brands in any way, shape, or form, you've likely heard of Carter's. The young children's clothing brand dates all the way back to 1865, when William Carter opened a humble alterations shop in Boston. Today, it's the biggest name in baby and young children's clothes in North America. A big reason for that is its portfolio of clothing brands. While many of Carter's brands bear its name, not all do, and chances are good you might have bought Carter's clothes without even knowing it! 

In addition to the OG Carter's name, the company owns six additional clothing lines, and many are exclusive to respective big-box retailers. These brands offer similar types of apparel but differ in pricing and design, each catering to its retailer's customer base. Carter's Just One You offers on-trend outfits to Target shoppers, while Carter's Child of Mine brand is exclusive to Walmart and is all about basics. Not surprisingly, the Simple Joys by Carter's line on Amazon focuses on easily shippable (and budget-friendly) multi-packs and bundles, ideal for stocking up. 

Another brand bearing the name is Little Planet by Carter's, which isn't exclusive to a retailer, but it does have a singular focus: sustainability. Little Planet is rooted in organic fabrics and recycled materials. Although it's more expensive than those mentioned above, the eco-conscious brand offers heirloom-quality materials in simple, nature-driven colors and styles that will likely catch the eyes of like-minded parents. In each of these clothing lines, the inclusion of the Carter's name ensures that the brand is synonymous with baby and young children's apparel. But Carter's reach doesn't end there.

Branching out beyond the brand name is just as strategic as the company's many Carter's lines. Carter's also owns one of the (other) biggest names in children's apparel, OshKosh B'gosh. OshKosh also dates back to the 1800s, with its famous overalls originally manufactured for farmers and railroad workers before being adapted for kids of all ages. The brand's highly recognizable name has been under the Carter's umbrella since 2005, and has stayed true to its artful balance of quality and value, and of course, its celebration of denim. 

The newest Carter's brand, Otter Avenue, is offering something entirely fresh to the Carter's portfolio by combining fashion-forward trends with details to help little ones dress themselves. Think easy-to-pull-on wide-leg pants and on-trend prints with an "F" hidden on the inside of the front of tops. Otter Avenue ensures your toddler or preschooler can brag that they donned the look all by themselves. 

Carter's brand variety is a key to its success. These brands cover a broad spectrum of styles, price points, and apparel features to cater to every type of customer. What's more, wherever you find Carter's brands, you'll find a host of glowing reviews from happy parents, who praise them for being more durable and just as cute as more expensive brands. However, one thing parents frustratingly agree on is that sizing is not consistent across Carter's brands. Perhaps it's an intentional part of its broad-market strategy, but many parents just find it endlessly irritating.